Having been described as having “shopping in her soul,” Rima Suqi is much more than shopping. A self-proclaimed “numbers junkie” Rima has developed a keen understanding of the business behind retail through key relationships with retailers and designers.

Rima knows it’s not enough to be a pretty product; it’s got to be a product that sells.

Companies large and small seek out this trend expert to help brand themselves, name products, write press releases, brochures, catalogs and advertising copy.

Television producers crave Rima’s natural on-camera style and constantly book her for lifestyle segments on everything from travel to fashion trends; Rima also hosts in-store events, product launches and shopping tours on request.

Rima lives and shops in New York City.